DWD were instructed by Jardine Motors Group in 2017 to provide planning consultancy advice in respect of a planning application for the erection of a Jaguar Land Rover showroom and aftersales facility. DWD secured planning permission for the proposal, consented by Tonbridge and Malling Borough Council.
DWD’s primary role was to provide a Planning Statement to justify the proposals, and manage a planning application to its successful determination.
One of the core issues in obtaining the planning permission for the client was justifying the development on a site located within an Area of Outstanding Natural Beauty. This required robust justification considering the development of the land, and the appointment of a consultant to prepare a Landscape and Visual Impact Assessment in support of the application. Also fundamentally important to obtaining planning permission was justifying the principle of development of a Sui Generis use on a site with a more traditional employment use class allocation.
Although a departure from the Local Plan, DWD were able to demonstrate the substantial material planning benefits of the proposal, including a high-quality development which would lead to the creation of a substantial number and wide range of jobs and training opportunities.